Spotify came up with a way to pay their artists more. News of it leaked. People started reporting on it. When activist-critics of the music business saw the idea that Spotify came up with, which could potentially send more money towards real artists and less money towards other things, they still got mad. Great stuff.
This is where we're headed. Let's say you stream 1,000 songs in a month, and you pay $10 a month for your subscription. Your one cent per song will get divvied up amongst the artists. That's artist-centric; that's the big innovation coming out right now.
But what'll happen eventually, so that streaming services can save money, is that streaming 5,000 different songs won't contribute one cent to each anymore. It'll be 0.2 of a cent.
Deezer is the one who's leading the way with this, apparently. That's what I learned this week. I don't know how I feel about that, but I think it's probably just the way.