About

Hello and welcome to Chernoff Music. I'm Will Chernoff, and this is my business. I provide services to Canadian and US-based music companies, especially marketing and admin services; my wheelhouse is selling tickets, building audiences, and crunching numbers. My clients include the Cellar Music Group, Infidels Jazz, Greenleaf Music, and many more.

Chernoff Music is also my record label, so please enjoy these records. They're for you.

A bit about my background:

• started out as a musician in Vancouver, British Columbia, where I still play live
• previously, away from this business, I've been in a touring folk band and worked administrative day jobs
• I'm the founder and editor of a website called Rhythm Changes

There's a Chernoff Music podcast network, check out our podcasts here.

I have a blog here on Thursdays called AABA.

My type

Eager to try

Curious

Optimistic

Positive-sum (grow the pie, room for everyone)

Loyal to a few close friends

Life outside of music