The CFL is the jazz of sports.
It has a century-plus of history as a popular cultural product, but it's not that popular relative to the top entertainment.
Obscure rules and conventions define its form relative to other spectacles.
The players, by and large, are not household names, but they and the teams have hardcore fans.
There are few outlets covering it, meaning that hardcore fans will have to coalesce around smaller stations of content and go to primary sources for most information.
No one's getting rich. They're in it for love, not for the money. Or, they're trying to cut their teeth, get an education, and then make a better living in a similar genre south of the border.)